For GOTG Volume 3 - we knew our look had to feel signature Guardians but also fresh, unique to this film. We needed a visual element that would drive our motion design, feel on-brand AND work with our vision for the AV Out of Home campaign.

The Guardians of the Galaxy - as a brand, have a vibe. They have a signature visual aesthetic , that is easily recognizable, more so than any other franchise in the MCU.