The mission: It’s the last Guardians movie, we need to go big for OOH.
The IDEA:
Wouldn’t it be cool if they came out of the billboard and interacted with the crowd? Who doesn’t want to hang out with Star-Lord, Gamora, Drax, Nebula,
even Rocket and Groot?
HOW?
3D Anamorphic billboards! They look AMAZING especially when you’re working with 100% 3D assets (such as video game models or CGI characters or consumer product models)- well yeah of course - it looks super 3D.
Riiiight…..but what if you want to pull off that 3D effect for a live action feature film? The reality is: footage of any kind is flat in 3D space - including talent green screen footage.
Yeah… that’s not gonna stop us…
In marketing, we all know there are WAYS to spin “it” - spin reality to make it feel a certain way. We applied this same “spin it” type of thinking to our technical approach in order to make this concept a reality.
