The Guardians - as a brand, have a vibe. They have a signature visual aesthetic , that is easily recognizable, more so than any other franchise in the MCU.
For GOTG Volume 3 Out of Home Creative - we knew we wanted to create a look that felt undeniably Guardians - but also fresh and unique to this film.
We needed a visual element that would drive our motion design, feel on-brand AND work with our 3D Board idea.
